What do I do about negative reviews?

Should I even care about the bad reviews?

Here are a few stats to assure you that reviews are important.

  • About 95% of customers read reviews before making a purchase. (Spiegel)
  • 93% of customers will read reviews of local businesses to determine its quality. (BrightLocal)
  • 72% of customers won’t take any buying actions until they’ve read reviews. (Testimonial Engine
  • 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 and Heinz Marketing)
  • If a business has more than nine current reviews, they earn 52% more revenue than the average. If a business has more than 25 current reviews, that increases to 108%. (Womply)
  • Businesses that claim their free listings on at least four review sites earn an average of 46% more revenue. (Womply)

OK, so what do you do about the bad reviews?

  1. Reply to the reviewer if possible. Mediated Reviews on Homeslice ensure you have the ability to access the reviewer. More often than not, once you reply to the reviewer, they will update their review more favorably.
  2. Get more reviews. If you have just two reviews and one of them is not great, there's not much hope. However, if you have a few hundred reviews, the bad ones get buried...assuming the others are good.
  3. Use it as a chance to improve your product or service. This is about the most honest feedback you'll ever get. Great companies make sure to listen to the bad reviews as well as the good ones.

To learn more, here's a great article from UserPilot that dives into this even more.

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